Integration of world trade and economy has lead to a significant increase in the business competition levels. Diversified business environment and changing consumer buying behaviour has become a two sided sword for the business organizations, by providing a room for both the new opportunities and threats. If a business organization wants to survive, it needs to consider the consumer as the king of market. In this regard understanding the consumer buying behaviour is very necessary for the business organizations. This book primarily highlights the global and national scenario of food industry and ready-to-eat food market. It underlines the upcoming opportunities and threats to the food processing sector in coming years. This book also gives a theoretical description about consumer behaviour, its influencing factors, consumer awareness and brand preference towards ready-to-eat food. Furthermore the book also contains a brief chapter about the research methodology used to draw the meaningful results with respect to consumer behaviour, awareness and response towards ready-to-eat food products in Kashmir valley.